The Slow Death of Awe

When Was the Last Time You Witnessed Something That Made You Believe in the Impossible?

The first fake pop star has landed. Higgsfield, the company that's been spearheading huge waves in the generated content space, has officially released a full-blown artist. Fully generated visuals and music created by running the brand DNA of a well-packaged pop star through an AI model. A fake caricature of what a computer understands a pop star should be based on successful pop stars of the past.

It's been a while since I was so brilliantly offended by something that at best felt like a joke and at worst something of a nightmare.